Performance Difference Radio

Moving to a Contingent Workforce with Carolyn O’Brien and Tom Followill with Tag Team Interim Experts, LLC

February 12, 2013 1:08 pm

Is your business challenged by having the right people when needed to build your business. There is a movement towards building a contingent workforce. The flexibility, experience and skill that contingent workers bring can be integral to a business. Carolyn and Tom discuss the benefits and opportunities in building this workforce to help you grow.

Carolyn Reeves O’Brien

As Founder and Principal of Tag Team Interim Experts, LLC, Carolyn provides overall daily leadership and managerial oversight for the company’s growth strategies. Ms. O’Brien guides Tag Team Interim Experts’ vision and values, and ensures that the agency’s efforts are translated into measurable value for every client.

Since 2006, Ms. O’Brien has led Tag Team Interim Experts through significant expansion, including garnering over 350 Interim Marketing ExpertsSM across the U.S. with a focus on placing professionals in interim marketing roles.

Ms. O’Brien brings a broad range of experience to bear on marketing – including classical marketing experience as well as interactive marketing consulting across several different industries. Prior to founding Tag Team Interim Experts, LLC, Ms. O’Brien worked for The Coca-Cola Company. She has an array of marketing experience, including brand management (the flagship brand, Coca-Cola as well as Fresca and Diet Sprite), channel management, and shopper marketing experience on several Blue Chip clients across national and regional retail. Ms. O’Brien also has extensive experience in launching new brands for The Coca-Cola Company as well as for Land O’Lakes and Cains Foods.

Prior to joining Coca-Cola, Ms. O’Brien worked as Director or Marketing at ING Financial Services where she was responsible for developing the launch strategy for the ING brand in the U.S., Canada, and Latin America. Ms. O’Brien also brings experience from the high tech industry as well as from start-up interactive companies. She also worked for PriceWaterhouseCoopers, where she was a consultant in change management. Prior to working as a consultant PriceWaterhouseCoopers, Ms. O’Brien worked for IBM in marketing, while going to school in the evenings to earn her MBA.

A native of Atlanta, Ms. O’Brien earned her bachelor’s degree in English at Wake Forest University and her Masters of Business Administration at Georgia State University.

Ms. O’Brien is also the founder and CEO of Two Tailz K9 ResQ, Inc. ( ), a 501(c)3 organization dedicated to rescuing, rehabilitating, and rehoming homeless and abused dogs.

Carolyn can be contacted via email.

Tom Followill

Tom  is a Partner with Tag Team Interim Experts, LLC, responsible for the Company’s Business Development Strategy and Client relations.  Tom is charged with the development and execution of Tag Team’s mission to anticipate, understand and deliver Best-In-Class expertise to Clients to produce superior results.

Tom brings over 20 years of business development, client engagement and recruiting experience to Tag Team. He has experience in appointments across most functional areas and at all management levels – from individual contributors to executive and C-suite leadership.  Specifically,  his experience focuses on a significant number of industries including:  Automotive, Consumer Products and Services, General Manufacturing, Private Equity, Technology, and Venture Capital endeavors.  Tom possesses an impressive network of business experts that help him identify high-impact opportunities with exceptional focus placed on fulfilling Clients’ core strategic initiatives.

Tom’s client engagement and search experience spans Regional, National and International businesses.  He began his executive career at an internationally recognized and acclaimed law firm followed by a stint in helping to build a boutique, national marketing and public relations firm focused on B2B marketing and video production.  He developed an interest in human capital management and pursued his career in the employment industry, which included increasing responsibilities of business development and management in an international staffing firm.  Subsequently Tom helped design, build and and direct a healthcare staffing and executive placement practice.

Most recently Followill was a Senior Partner and Practice Leader with a nationally known Executive Search Firm.  He established and helped build the Consumer Product practice with a particular focus on Senior Level Executive development and placement. During his tenure, Tom developed a focused approach to his unique style of client and candidate development, centered on constructing an ever-expanding, fluid network of powerful and influential business executives.  Tom’s believes success comes from the combination of having a select network of mentors, a true passion for anticipating and exceeding Client needs, and a sincere optimism that spans his endeavors.

Tom’s outside interests include strong dedication of time to his family, coaching youth sports, promoting Entrepreneurial endeavors, playing golf, and giving his time to local and national charities and the community in general.  Tom holds a Bachelor of Arts degree from the University of the South (Sewanee) majoring in Psychology, and a Master of Business Administration degree from Georgia State University, with a concentration in Marketing and a focus in Human Resources Management.

Tom can be contacted via email.


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One Response to Moving to a Contingent Workforce with Carolyn O’Brien and Tom Followill with Tag Team Interim Experts, LLC

  1. Pingback: This Week At Business RadioX ® » Blog Archive Business Radio Interviews

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